A J Odudu Happy at Home Campaign
31 January, 2024
The Brief
At the height of the pandemic, the nation was locked-down with our abodes having to perform every function, from home office to home gym! Wayfair wanted to show its customers how to navigate the 'new normal' while positioning itself as a compassionate brand, offering accessible advice and a destination for all things home
The Solution
Wayfair launched its Happy at Home campaign, encompassing ideas and advice, DIY and makeover activations, influencer amplification, a data-led media push and a UGC campaign showing customers how they could truly be #HappyatHome
The Results
Press: 25 top tier press placements, 206.6M impressions
PR Influencers: 10.2M impressions, 5.8K site visits (+30%), 1.2% ER
SEO:13,000 (+2000%) visits to the Ideas & Advice page, +150% revenue lift
At the height of the pandemic, the nation was locked-down with our abodes having to perform every function, from home office to home gym! Wayfair wanted to show its customers how to navigate the 'new normal' while positioning itself as a compassionate brand, offering accessible advice and a destination for all things home
The Solution
Wayfair launched its Happy at Home campaign, encompassing ideas and advice, DIY and makeover activations, influencer amplification, a data-led media push and a UGC campaign showing customers how they could truly be #HappyatHome
The Results
Press: 25 top tier press placements, 206.6M impressions
PR Influencers: 10.2M impressions, 5.8K site visits (+30%), 1.2% ER
SEO:13,000 (+2000%) visits to the Ideas & Advice page, +150% revenue lift
